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Events

Future Events by the Boulder Writers Alliance

To complement all the listed BWA events, BWA also provides a variety of other events and get togethers through our Meetup group. Visit and join our free BWA Meetup group at http://www.meetup.com/Boulder-Writers-Alliance-Meetup/ to “stay in the loop” about those additional professional education and networking events.

August 29, 2017 — Social and Career Networking Night

Join Us for Happy Hour Tuesday, August 29 at the Boulder Cork!

Don’t miss the BWA Annual Meet & Greet Networking Social

Say hello to old friends and meet new ones. Network with fellow marketing and technical writers, bloggers and authors, publishing experts and editors, graphic artists and instructional designers, multimedia developers and e-learning creators, photographers, videographers, and other communication professionals.

Promote Your Business and Career!

Put your services front and center at the BWA Resources Table. Bring your business cards, flyers, and tabletop signs. Job seekers bring a stack of resumes. Let’s leverage our collective power and help each of us accomplish our professional goals.

Help Us Improve BWA

Discuss program options you’d like to see. Join a BWA Meetup Group. Explore ideas for evolving and growing BWA. Talk over your suggestions with BWA steering committee members. Lighten up and spend an evening laughing with your colleagues. We’re all in this crazy world together!

Cost: Free with Cash Bar
Where: Boulder Cork Restaurant, 3295 30th Street, Boulder, CO 80301 http://www.bouldercork.com
When: August 29, 2017
Time: 5:30 to 8:00 p.m.

Register Online at http://bwaaugust2017.eventbrite.com
Please register before 8/25 for free appetizers

Membership Special Expires August 31!

If you join or renew a Standard Membership now, you will get a $10.00 bookstore gift card. This is our way of thanking you and supporting our local Boulder Book Store. In addition to getting your next fun book, you will also be entered into a drawing for one $50.00 bookstore gift card or a prepaid credit card — your choice. For complete details, see http://www.bwa.org/main/2017-membership-special/.

Fall/Winter 2017

An educational program is planned. Check back again for more information.

Past Events by the Boulder Writers Alliance

May 13, 2017 — Amp Up Your Social Media!

How to Take Social Media from Meh to Mahvelous!

Do you feel clueless about the “who, why, and how” of social media? Do you wonder what’s meant by “engaging” and why it matters?

Simply put, it’s all about connecting with your tribe.

As writers, artists, and business people, we can’t escape the need to broaden our spheres of connection and influence.

If you’ve heard all of that before and yet still feel “meh” about social media—or just want to be re-inspired—BWA’s May 2017 program is for you!

In three lively 15-minute presentations followed by Q&A, you will learn the ABCs of social media and how to amp up your motivation. You will walk away charged with new energy and concrete tips for how to get started engaging your key stakeholders.

Part 1: Strategize. To help you define the “who and where,” Rick Killian, a NYT bestselling writer, will walk you through five strategic questions to help you define your social media path.

Part 2: Target. Tricia Fitzpatrick, a veteran marketing communications professional, will show you how to find the pivotal influencers you should focus on connecting with.

Part 3: Engage. Valerie Webster, social media manager turned fiction writer, will show you how to use free and/or inexpensive video tools to create customer-engaging experiences.

Join Us for the Program!

May 13, 2017
10:30 a.m. to 12:00 p.m.

Boulder Public Library: Main Branch, Boulder Creek Room
1001 Arapahoe Avenue
Boulder, CO 80302

Note the new location for this meeting. Library parking is free on the weekend.

Seating is limited.
To secure your seat, register online at https://bwamay2017.eventbrite.com.

All BWA events are free and open to the public unless otherwise noted.

Let’s Do Lunch!

You are invited to continue the discussion over lunch. After the meeting, those who would like will go as a group to a nearby restaurant to nosh and network.

About the Speakers

Rick Killian has been editing and ghostwriting books since 1997. Of the seventy-some titles he has worked on, two debuted at #1 and #4 on the NYT bestsellers list—and combined, his titles have sold roughly three-million copies. To learn more about his portfolio of services, visit KillianCreative.com or subscribe to his blog at RickKillian.com.

Tricia Fitzpatrick of Upwords Communication is a storyteller at heart. She helps clients position, brand, and promote their products by leveraging social media’s unique story-telling opportunities. Tricia recently became the Marketing Manager for Ecolibrium Solar. You can contact her at tricia@upwordscommunications.com.

Valerie Webster is a wannabe English Lit professor turned technology marketing professional with a specialty in mobile applications. She created a $100m/year business and public sector app portfolio for Sprint. Transplanted to Colorado from Maryland, she is now a business consultant who writes crime novels whenever she’s not involved in marketing startups.

February 4, 2017 — Podcasting for Brilliant Success

iTunes isn’t just for music anymore.

It’s also for more than 1 billion podcast subscribers listening to topics of interest while walking, driving or washing the dishes.

In our Wi-Fi and 4G connected environments, podcasts are becoming firmly rooted as a powerful marketing and audience-development tool.

Whether you are an author, technical or marketing writer, designer, web developer or communications strategist, this accessible medium demonstrates your expertise, cultivates your audience, develops your brand as a thought leader, and connects you with others of similar interest.

At BWA’s February 2017 program, Jeff Gamet, podcasting pro and managing editor of The Mac Observer, shows how podcasting can increase business and visibility for you and your clients.

In a 60-minute presentation followed by Q&A, Jeff covers the basics from start to finish.

You will learn:

  • What podcasts are
  • The value as a business tool
  • Easy production techniques
  • Equipment needed
  • Promotion avenues that maximize impact

Whether you are curious about podcasting as a marketing or audience development tool or want to build on your knowledge, this program is for you.

Join Us for the Program!

February 4, 2017
10:30 a.m. to 12:00 p.m.

George Reynolds Branch: Boulder Public Library
3595 Table Mesa Drive
Boulder, CO 80305

Seating is limited.
To secure your seat, register online.

All BWA events are free and open to the public unless otherwise noted.

Let’s Do Lunch!

You are invited to continue the discussion over lunch. After the meeting, those who would like will go as a group to a nearby restaurant to nosh and network.

About the Speaker

Jeff Gamet is the Managing Editor of The Mac Observer, and author of “The Designer’s Guide to Mac OS X.” He hosts TMO’s Daily Observations podcast, co-hosts the Apple Context Machine and The iOS Show, is a regular panel member on The Big Show, and appears on Mac OS Ken Day 6, MacVoices, Mac Roundtable and Tech Night Owl Live. Jeff has spoken on social media, design and Apple-related topics at popular events such as Macworld Expo and Macintosh Computer Expo. https://www.macobserver.com

November 5, 2016 – LinkedIn for Communicators: Leveraging this Powerful Platform for Business & Career Success

Since its 2003 launch, LinkedIn has become the one essential social media platform for business people across the world. Much more than just an online database of resumes, the platform’s functionality continues to expand and offer unprecedented networking capabilities for professional brand building, business development and job hunting.

Yet, even as LinkedIn has become a critical business development tool for millions, many communicators, entrepreneurs and professionals are unconvinced of its value or uncertain about how best to use it to their advantage.

At BWA’s November 2016 program, Phil Nugent, founder of NCG Strategic Marketing, explains:

  • Why your LinkedIn profile should be carefully crafted
  • How to optimize your profile for maximum visibility
  • Strategies for using LinkedIn’s social capabilities in a thoughtful and efficient manner
  • How communications professionals can turn LinkedIn into a powerful and personalized marketing database and business development tool for connecting to and staying in touch with colleagues, potential clients and hiring managers

If you’ve never really known what to do with your LinkedIn profile, haven’t realized how you could leverage LinkedIn for your business or career, or haven’t kept up with the continually evolving and expanding LinkedIn platform, you’ll learn new strategies and tactics to maximize your success right away.

Join Us for the Program!

Saturday, November 5, 2016
10:30 a.m. to 12:00 p.m.
50-minute presentation followed by Q&A

George Reynolds Branch: Boulder Public Library
3595 Table Mesa Drive
Boulder, CO 80305

Seating is limited.
To secure your seat, register online.

All BWA events are free and open to the public unless otherwise noted.

Let’s Do Lunch!

You are invited to continue the discussion over lunch. After the meeting, those who would like will go as a group to a nearby restaurant to nosh and network.

About the Speaker

Phil Nugent is the founder and managing director of NCG Strategic Marketing, a Boulder-based consulting firm that helps accountants, attorneys and other smart people to prioritize and execute their online branding, marketing and business development initiatives. NCG helps clients across the U.S. with everything from strategic branding and copywriting, to website development and search engine optimization, to social media management and digital public relations.

A non-practicing attorney with an MBA, Phil has more than 15 years of branding, marketing and communications experience in a range of verticals, including accounting, the law, technology and real estate. Since 2007, Phil has trained thousands of professionals, in person and via webinars, on how to leverage LinkedIn for business development success. You can reach him at http://www.linkedin.com/in/philnugent.

August 23, 2016 – BWA Birthday Party & Networking Social

Let’s meet at the Boulder Cork on Tuesday, August 23rd to wish BWA a happy birthday.

Celebrate 25 successful years of serving professional writers and communicators with job leads, education, professional support, and networking opportunities.

Enjoy a few hours of eating succulent appetizers and socializing with current, past, and prospective BWA members!

Join Us for Happy Hour!

Say hello to old friends and meet new ones. Network with fellow marketing and technical writers, bloggers and other writers, desktop publishers and graphic artists, editors, e-learning creators and instructional designers, multimedia developers, photographers and videographers, Web publishing experts, and other communication professionals.

Promote Your Business and Career

Put your services front and center at the BWA Resources Table. Bring your business cards, flyers, table-top signs, or a stack of resumes. Let’s leverage our collective power and help each of us accomplish our professional goals.

Help Us Continually Improve BWA

Discuss program options you’d like to see. Explore ideas for evolving and growing the organization. Speak with members of BWA’s two creative writing Meetup groups. Create or join a Salon Group; BWA’s e-Learning Salon received high marks from participants! Meet and talk over your suggestions with BWA steering committee members.

Lighten up and spend an evening laughing and networking with your colleagues.

Details

Cost: Free with Cash Bar
Where: Boulder Cork Restaurant, 3295 30th Street, Boulder, CO 80301
http://www.bouldercork.com
When: August 23, 2016
Time: 5:30 to 8:00 p.m.

Reservations required (before August 12) for free appetizers.

Reminder: BWA Membership Birthday Special Expires August 31

Hurry and take advantage of our special $25.00 membership for new or renewing members.

Why Join BWA?

Visit http://www.bwa.org/main/join-bwa for details and to claim your BWA birthday present.

May 14, 2016 – 10 Ways to Get Published in 2016

Today the publishing world is exploding with opportunity. Publishing options for authors are vast. While self-publishing and eBooks dominate the landscape, which options and platforms are best for you?

BWA’s May program helps you navigate the choices through an insightful overview of the publishing market plus practical tips on how to publish your own eBook.  Presentation and discussion topics include:

  • Traditional vs. self-publishing
  • Other methods of publishing
  • Specific publishing concepts to keep in mind while writing

Bill Holtsnider, traditional and self-published author of eight books, and David Dvorkin, self-published author and owner of an eBook self-publishing business, will address these topics and answer your questions. Bill kicks off the morning with a look at the various methods of publishing, followed by a speaker-led audience discussion which taps into the expertise of the many BWA members who have cutting edge publishing experience. David will then provide a detailed overview of the mechanics of self-publishing, including his preferred online platforms for publishing books in print and eBook form.

If you are an author – already published or just getting started – this program is for you.

Join Us for the Program!

Saturday, May 14, 2016
10:30 a.m. to 12:30 p.m.

Boulder Public Library: George Reynolds Branch
3595 Table Mesa Drive
Boulder, CO 80305

Seating is limited.

To secure your seat, register online (registration now closed).

All BWA events are free and open to the public, unless otherwise noted.

Let’s Do Lunch!

You are invited to continue the discussion over lunch. After the meeting, those who would like will go as a group to a nearby restaurant to nosh and network.

About the Speakers

Bill Holtsnider has written material for audiences ranging from programmers to CEOs, varying in length from five-page marketing proposals to 1,300-page documentation sets, and in formats ranging from bound paper manuals to daily intranet content. He has published eight books – two self-published – designed over 10 websites, and created a great deal of art. He is currently writing a novel and a book of short stories.

David Dvorkin is the author of 23 published books, fiction and non-fiction, plus a number of short stories and essays. Early in his career, all of David’s works were published by large, traditional publishing houses. For the last six years, he has been self-publishing in both eBook and print formats. David is now a strong advocate of self-publishing. A full-time writer, David and his wife, Leonore Dvorkin, are the proprietors of a full service self-publishing business that provides editing, cover creation, and technical assistance to other authors. http://www.dvorkin.com/

February 27, 2016 – What You Need to Know About Content Marketing

Content marketing has evolved over a few short years from an unproven marketing tactic into a powerful strategy for successful digital marketing. Today, content marketing – or creating and sharing valuable information to attract prospects and convert them into loyal customers – is a must-do. When done right, it creates customers that know, like and trust you, which is the first step to buying from you.

At BWA’s February 2016 program, discover why you need content marketing to compete in our digital culture and how to create content marketing that succeeds. In a 60-minute presentation followed by Q&A, Valerie Morris, content marketing and social media strategist, explains what content marketing is, the key essentials to creating effective content, and how to execute an ongoing strategy with the help of social media. Through big-picture concepts and detailed resources, you take away tips and insights that will help you take your content marketing to the next level.

Whether you are new to content marketing or a daily producer, this program is for you.

Join Us for the Program!

Saturday, February 27, 2016
10:30 a.m. to 12:00 p.m.

George Reynolds Branch: Boulder Public Library
3595 Table Mesa Drive
Boulder, CO 80305

Seating is limited.
To secure your seat, register online (registration now closed).

All BWA events are free and open to the public unless otherwise noted.

Let’s Do Lunch!

You are invited to continue the discussion over lunch. After the meeting, those who would like will go as a group to a nearby restaurant to nosh and network.

About the Speaker

Valerie Morris is a dynamic speaker and social media strategist who believes you can be successful in social media marketing – and have balance in life.  She understands social media and how it fits in with other digital marketing disciplines like SEO, blogging, advertising, email, and more. Valerie founded and runs Tintero Creative, a content marketing and social media firm serving clients nationwide. Social media is a big part of our culture today and an important way to grow your business.  Valerie thrives on helping her clients to approach digital marketing with an authentic and growth-minded perspective.  When not creating digital strategy, Valerie can be found working on projects around her farm, which she documents on Instagram at @morrisacres.  Find out more at http://www.tinterocreative.com/.

November 7, 2015 – WordPress Basics & Beyond

As the platform of choice for over 60 million people, WordPress powers nearly 25 percent of the top 10 million websites.

No wonder gaining a basic, up-to-date understanding of WordPress is essential for today’s communications professional. Whether you need to create and manage your own site or work with developers to create a client’s site, WordPress knowledge boosts your skill set.

At BWA’s November 2015 program, you get an under-the-hood look at the WordPress environment. In a 60-minute presentation followed by Q&A, WordPress guru, Doug Wray, provides ground-floor insights on:

  • Installation made easy
  • Theme selection
  • Theme customization
  • Plugins and their uses
  • The page/post relationship
  • Content editing
  • Back-up strategies

Basic WordPress tasks will be showcased on a specially created  demonstration site. Questions are encouraged!

Attendees gain an overview of WordPress basics and become better prepared to create a site or take an existing site to the next level.

Whether you are a WordPress newbie or want to build on your knowledge, this program is for you.

Join Us for the Program!

Saturday, November 7, 2015
10:30 a.m. to 12:00 p.m.

Boulder Public Library: George Reynolds Branch
3595 Table Mesa Drive
Boulder, CO 80305

Seating is limited.
To secure your seat, register online at (registration now closed).

All BWA events are free and open to the public unless otherwise noted.

Let’s Do Lunch!

You are invited to continue the discussion over lunch. After the meeting, those who would like will go as a group to a nearby restaurant to nosh and network.

About the Speaker

Doug Wray has been herding ink and electrons since the 1980s. Beginning with desktop publishing and early website design, Doug understands the concepts of digital halftones, vector vs. raster, and a range of hard to understand subjects that earned him the nickname, “Guru.” Doug has used WordPress for close to a decade and loves to share his enthusiasm for this powerful platform. Doug lives in Longmont with his wife, daughter, three dogs and a very long-suffering cat. www.MacWebGuru.com

August 25, 2015 – Networking Social Event

Join us for happy hour! Meet Boulder Writer’s Alliance members and friends on August 25th from 5:30 to 8:00 p.m. at the Boulder Cork. Enjoy free succulent appetizers & beverages (cash bar) while you connect with a wide variety of professional communicators. Expand your network, promote your career – bring literature or resumes business cards, flyers, table-top signs, resumes for display. Lighten up & laugh with your colleagues on a lovely summer’s eve!

May 2, 2015 – Branding & Networking, Online and Off — for Communicators

It’s time to show the world just who you are.

Today, that means mastering key touchpoints including how you look, dress and talk; and what you tweet and post. Sharpen your game in our May program when two personal/professional branding experts help you hone your in-person and social media image.

In two 45-minute presentations loaded with ‘take action now’ tips and followed by Q&A, you will:

  • Learn why leadership image is important
  • Gain wardrobe and grooming tips
  • Hear guidelines for clear and conscious communication, verbal and online
  • Discover the top 3 types of visual content for social media and what to avoid
  • Find out THE best tool for creating and sharing images quickly

This program is ideal for communicators of all types who need to project top-notch expertise online and off, whether for clients or themselves.

Session 1: How to Increase Influence with Personal Branding & Elements of Leadership

Are you sporting an accidental brand? Or, is your brand perfectly you, but has not changed for the last several decades? Marian Rothschild, certified personal image consultant and best-selling author, will show you how to develop an inte ntional brand by illuminating what a brand is, why it’s important, and how to align all brand elements with clear visual, verbal and nonverbal communication. Learn how to use your unique and authentic expression to project executive presence; convey worth; and engage, influence and lead your customers and colleagues.

Session 2: Ramp Up Your Social Media Branding & Engagement with Visual Content

Social media is not only here to stay, it often dominates when communicating your brand and engaging with colleagues and potential clients and employers. But its very success begs the question of how to be noticed in a sea of MILLIONS. Melody Jones, the self-proclaimed ‘social media aspirin,’ will give you the answers to gaining social media success by sharing why images matter and providing tips on creating high-engagement visual content. Melody takes the pain out of social media by showing you how to take your social media presence to the next level.

Let’s Do Lunch!

Speaking of social networking, all attendees are invited to get together for lunch. After the meeting, those who would like to will go as a group to a nearby restaurant to nosh and network.

Join Us for the Program

Saturday, May 2, 2015
10:30 a.m. to 12:30 p.m.

Boulder Public Library: George Reynolds Branch
3595 Table Mesa Drive
Boulder, CO 80305

All BWA events are free and open to the public, unless otherwise noted.

About the Speakers

Marian Rothschild, AICI FLC, is a certified personal image consultant, speaker and award-winning, best-selling author. Marian consults with and coaches successful professionals to achieve a polished, put-together, professional image for expanded success. She has been delivering programs for executives, managers and leaders since 2008 and writes on leadership, style and professional image for magazines, blogs and newspapers. A former actress, dancer and model, Marian has worked in commercials, theater and film with seasoned actors like Robert Conrad and Shelley Winters. Her book, “Look Good Now and Always,” is an Amazon best seller and won the CIPA EVVY Awards ‘How To’ category. www.marianrothschild.com

Melody Jones is your social media aspirin. As CEO of Social Media Management Services, she is happy to take the pain out of social media! As a lover of writing, a published author, and an early social media adopter, she realize d that authors and writers needed help with social media in a big way. She manages social media for authors, solopreneurs and small business owners; provides individual coaching services; conducts online and offline workshops and programs; and does the occassional speaking gig. Melody is a Colorado native and lives with her husband and two spoiled senior dogs in Parker, Colorado. Melody@SocialMediaMelody.com or www.SocialMediaMelody.com

February 24, 2015 – From Contracts to Copyrights: A Legal Brief for Writers

As a writer or communications professional, you can’t–or shouldn’t–put paid-pen to paper without knowing key legal do’s and don’ts.

For example, do you know when you need a contract, or when a handshake will do? Are you protecting yourself against copyright infringement — either from online theft or use of unpaid work? And, what can you do about it if–or more likely, when–your work is unfairly used?

In our February 24th BWA program, presenters Lee Freedman and Neil Salyards, attorneys with Feldmann Nagel, LLC, provide tips on the top legal issues communications professionals need to protect against.

In this 45-minute presentation, find out how to avoid the legal landmines that may strike your next project, and what to do when you step on one. Q&A follows, so you can get your legal questions answered.

This program is for anyone working as a writer, designer, web developer, or photographer.

Program Details

Tuesday, February 24, 2015

  • Join Us for Happy Hour!
    5:45 to 6:45 p.m.
    Pre-meeting Happy Hour at Murphy’s South
    657 South Broadway, Boulder, CO 80305
    Ask at the door for BWA.
  • Join Us for the Program!
    7:00 to 8:30 p.m.
    Business Meeting and Program at the George Reynolds Branch Library
    3595 Table Mesa Drive, Boulder, CO 80305

All BWA presentations are free and open to the public, unless otherwise noted.

About the Speakers

Lee H. Freedman is a senior associate attorney in the Denver office of Feldmann Nagel, LLC. With nearly 18 years of legal experience, Lee’s practice includes corporate transactions, complex civil litigation, and franchise, real estate, and community association law. He provides comprehensive counsel and anticipates potential problems before they arise. A longtime Coloradoan, Lee received his B.S. in marketing and science from CU and his J.D. from University of Gonzaga School of Law. http://www.colo-lawyers.com/

Neil A. Salyards is an associate with Feldmann Nagel, LLC. Neil counsels businesses and individuals in corporate transactional and trademark and copyright law, including development, protection and enforcement of copyright protection in the U.S.; subscription agreements; compliance and regulatory; business entity formation and dissolution; and non-profit organization. Neil received his B.S. in Business Administration from California Lutheran University and his J.D. from Michigan State University College of Law. http://www.colo-lawyers.com/

Visit our Meeting Notes page for a PDF of the presentation.

October 28, 2014 – Mobilizing DITA Content Using Responsive Design

As the need for efficiency grows, reusable content has emerged as king and DITA (Darwin Information Typing Architecture) as the preeminent convention. Today, DITA is used in major corporations such as IBM, Oracle, Cisco, and Nokia.

Now, as users go mobile, DITA content uses “responsive” design that automatically adapts to different devices.

BWA’s October 2014 program will lay out just what DITA is, how to learn it, and how to repurpose or optimize DITA content to serve mobile users.

In a 45-minute presentation followed by Q&A, Harold Henke, senior technical writer at Oracle Corporation, examines what a mobile user wants, if specific devices impact content delivery, and whether writers need to tailor their style when writing for mobile users. Deeply knowledgeable about DITA, Harold will share affordable resources for learning DITA.

Attendees will gain an understanding of using DITA to develop, manage, and reuse content across documentation, instructional design, and mobile devices.

Whether you are a DITA newbie or want to learn more about documentation or publishing for mobile devices, this program is for you.

Program Details

Tuesday, October 28, 2014

  • 5:45 to 6:45 p.m.
    Pre-meeting “Happy Hour”
    Murphy’s South, 657 S. Broadway
    Boulder, CO 80305
    Ask at door for BWA.
  • 7:00 to 8:30 p.m.
    Business meeting and program
    George Reynolds Branch library
    3595 Table Mesa Drive, Boulder, CO 80305
    303-441-3120

All BWA presentations are free and open to the public, unless otherwise noted.

About the Speaker

Harold Henke, senior technical writer for Oracle Corporation, has served as project manager for a technical documentation implementation of DITA, participated in the project to re-engineer DITA content for delivery to mobile devices, and was a key member of the implementation team to migrate to SABA as a Learning Management System. All of these projects focused on reusing and managing content to increase productivity.

Harold is a human factors engineer, instructional designer, and technical writer with over 30 years of experience in the information technology industry at Brocade, IBM, and Oracle. He holds a PhD in computing technology education from Southeastern University.

August 26, 2014 – Networking Social Event

BWA held a social gathering with free food, a chance to meet or get reacquainted with professional colleagues, festivities, and fun. Dairy Center for the Arts, 2590 Walnut (26th & Walnut) Street, Boulder, CO  80302. Details at http://bwaaugust2014.eventbrite.com.

May 3, 2014 – BWA Business Bootcamp for Creatives

Marketing, Finances and Healthcare — Oh my!

If the essential details of starting and running a creative business are a recurring off-ramp on your yellow brick road to success, this workshop is for you. Come spend an afternoon and learn must-have business knowledge all writers and other creative professionals and independent contractors should know.

Three Colorado business specialists and a panel of successful small business owners will share their expertise and answer your burning questions. There are three Bootcamp sessions, followed by the panel discussion.

Session 1: Your 7-Sentence Marketing Plan!

Feel overwhelmed by the concept of marketing yourself? Bette Frick of The Text Doctor will show you how to streamline your marketing plan into 7 sentences so you can start right away―right after Bootcamp that is―to plan and implement your marketing. Bette will focus on how to increase your exposure to prospects and your income from your business. This session is for employees and freelance independents who are averse to marketing themselves.

Session 2: Building Your Significant Other

Are you starting or running a business, but fear financial uncertainty? Do you wonder if your business can provide security for you now and for your retirement? In this session, Loretta Dorman of Wealth Baristas will show you how to discover what it costs to be you, determine if your business can support both your lifestyle and itself, and ensure that you and your business are able to thrive into your Golden Years.

Session 3: Navigating the New Health Insurance Marketplace

What does the new Health Insurance Marketplace, set in motion by the Affordable Care Act, mean for you and your employees and which plan is best? Tim Gaudette of the Small Business Majority will walk us through the online health insurance enrollment process for Connect for Health Colorado, demonstrating how the SHOP Marketplace works, which businesses qualify, and how you and your employees benefit. At the end of this session you will be ready to get enrolled and get covered!

Panel Discussion — To Oz and Back: Insightful Tips From Those Who Have Made the Journey

In a lively panel discussion, hear creative and technical small business owners share tips, experiences, and practical advice for starting and running a creative business. Topics may include follow-ups to the presentations and questions from attendees. Come prepared with your pressing questions and gnarliest challenges. Anything goes–almost. Need some insight into developing your financial plan, managing client relationships, or developing estimates, and more? Chances are this group has a solution. Need to ward off flying monkeys? Maybe not.

Program Details

When: Saturday, May 3, 2014
12:00 to 4:00 p.m.

Boulder Public Library: Meadows Branch (located behind Safeway)
4800 Baseline Rd, Boulder, CO 80303 See map.

All BWA events are free and open to the public, unless otherwise noted.

About the Speakers

Dr. Elizabeth (Bette) Frick teaches writing and communication to employees of corporations and governments in the Denver Metro area and internationally through interactive classes and practical webinars. Owner of The Text Doctor, LLC, Dr. Frick holds a PhD in English and is board-certified as a medical editor. She served as the President of the American Medical Writers Association-Rocky Mountain Chapter from 2011 to 2013, received the highest Toastmaster’s award in 2013–Distinguished Toastmaster, and is currently BWA’s membership chair. Her most recent book, Business Matters: An Independent Freelancer’s Guide to Business Survival, published in December, 2013, is available at Amazon and in e-book format. www.textdoctor.com

Loretta Dorman is passionate about helping her clients discover new opportunities for increasing their financial well being. Whether starting a small business or running a household, her clients receive sound advice on how to plan and manage their finances. Founder and CEO of Wealth Baristas, LLC, Loretta has over 25 years of experience in accounting and tax planning with businesses as well as individuals. She was a financial manager for a Fortune 500 company where she was responsible for a $145 million budget and implemented an expense reporting system to track over $250 million in project spending. Today, Loretta manages multiple projects to improve her clients’ financial reporting capabilities. www.wealthbaristas.com

Tim Gaudette is the Colorado outreach manager for the Small Business Majority, a national non-partisan small business advocacy organization founded and run by small business owners and focused on solving the biggest problems facing small businesses today. The organization speaks for the nearly 28 million Americans who are self-employed or own businesses of up to 100 employees, and sponsors scientific research that guides the organization to understand and advocate on behalf of the interests of small businesses across the country. www.smallbusinessmajority.org

About the Panelists

Jordan Ausman is an entrepreneur, systems consultant, and philanthropist who grew up in Boulder. She has direct experience in strategic planning, business transformation, and computing systems architecture design and implementation. Writing, for her, is a creative pleasure that can be used to enable companies to realize business goals. The process of synthesizing data into a coherent story is one of the fundamental skills of her work.

Chris Petrizzo helps companies develop and deliver great training online and in the classroom, and specializes in guiding experts to share their expertise in engaging and impactful ways. He is the founder and president of CLIQ Instructional & Performance Solutions, earned his bachelor’s and master’s degrees in training and development, and has been helping people to be more effective in their jobs for over 20 years. http://www.cliq.biz

Bob Lobis is the president of FX One Seven Zero Interactive Communication, which offers a full array of interactive media and web development services. Founded in 1998, FX One Seven Zero brings a wealth of experience and talent to all of their interactive communication projects, and  partners with writers who understand the particular demands and power of digital communication. www.fx170.com

Tammy L. Van Boening offers technical writing and training consulting services for a range of industries, with an emphasis in software for use in the life and physical sciences segment. As owner of Spectrum Writing, she develops technical and training documentation for the full product development life cycle. She has a master’s degree in science, bachelor’s degrees in science and education, and a certification in ISD from the Ruth Colvin Institute. www.spectrumwritingllc.com

Some of the Bootcamp session presenters may also participate in the panel discussion.

Visit our Meeting Notes page for PDFs of the available presentations.

February 25, 2014 – Blogging, It’s Not All About You Any More!

Blogs were once synonymous with navel-gazing musings from people with too much time on their hands. Today, blogs are an indispensable tool for businesses large and small.

In our February 25th BWA program, presenter Scott Yates will share his perspective on blogging and talk about the changing nature of blogs and the increasing value of writing in today’s world. Scott has a journalism degree from NYU and worked in the newspaper business for a decade before founding three different Internet startups. His most recent company, BlogMutt, provides blog content for businesses with content written by more than 3,000 freelance writers. This program is for anyone involved with blogs, blog commenting, or Internet marketing.

Program Details

  • 5:45 to 6:45 p.m.
    Pre-meeting Happy Hour at Murphy’s South
    657 South Broadway, Boulder, CO 80305
    Ask at the door for BWA.
  • 7:00 to 8:30 p.m.
    Business Meeting and Program
    at the George Reynolds Branch Library
    3595 Table Mesa Drive, Boulder, CO 80305

All BWA presentations are free and open to the public, unless otherwise noted.

About the Speaker

Scott Yates is CEO and co-founder of Boulder-based BlogMutt. He’s a volunteer Community Advisory Board member to KBDI-TV Channel 12, a writer and editor for the past 25 years, and has years of experience in new media strategic consulting (branding, PR, governmental relations, user experience, and other new media projects in Denver and Silicon Valley). He holds a U.S. patent for Distribution of Traffic and Transit Information, and has received numerous local, regional, and national awards for writing, reporting, and editing.

October 29, 2013 – Writing for e-Learning

Tech writers, are you venturing from traditional documentation to more interactive media?

E-Learning developers, are you relying upon your facility with words to create engaging and effective training?

What are the best practices that meld the two fields together? How do they overlap?

In search of answers, the Boulder Writers Alliance (BWA)  and the Denver Metro E-Learning Developers (DMELD) offer an engaging program that focuses on the intersection of our respective disciplines.

At “Writing for e-Learning” our speakers will address:

  • What are the skills of writing and e-Learning, and how do they overlap? What brings BWA and DMELD together on this topic?
  • What are the nuts and bolts of writing for e-Learning: content chunking, needs assessment, etc.? What are the “translatable skills,” in either direction?

Laura Speek, a Learning and Development Specialist with The Breakaway Group,  will focus on e-Learning materials for adult learners. Adults share some common learning characteristics: they are drawn to training that is convenient, relevant, and targeted. Instructional designers and content developers can maximize engagement by developing courses that appeal to adult learning styles and preferences. Laura will discuss developing e-Learning content that has been very well received by adult audiences, including adult learners outside the United States.

Jenny Beer, the Director of Learning Solutions at EPI, will focus on the crossover between writing and e-Learning and explore how writing quality impacts the efficacy of e-Learning design. She will share examples of how the basic principles of good writing also apply to e-Learning instructional design. Professional writers will learn techniques for turning well-written prose into e-Learning, and professional instructional designers will learn techniques for keeping writing at the center of their e-Learning design.

Program Details

When: Tuesday, October 29, 2013
7:00 to 8:30 p.m.

Boulder Public Library: Meadows Branch (located behind Safeway)
4800 Baseline Rd
Boulder, CO 80303

All BWA/DMELD events are free and open to the public, unless otherwise noted.

About the Speakers

Laura Speek is a Learning and Development Specialist with The Breakaway Group, a Xerox company. She writes content for online simulation courseware to facilitate adoption of healthcare IT systems. Laura is also principal of Right Now Writing, a firm that provides writing, editing, and consulting services. Her prior experience includes ten years as Editorial Director of ips Publishing, Inc., a developer of educational books and software.

Jenny Beer is the Director of Learning Solutions at EPI. Jenny has designed instructor-led and e-Learning courses for clients in a wide variety of industries, including healthcare, oil and gas, software development, manufacturing, construction, education, and financial services. In addition, she is a dynamic and skilled facilitator. Prior to coming to EPI, Jenny worked in higher education and the non-profit sector, using her project management skills to design a three-month international student exchange program at a university and to coordinate fourteen fundraising events in seven communities. An excellent writer and editor, Jenny also taught undergraduate composition and provided one-on-one tutoring in a writing center.

Visit our Meeting Notes page for PDFs of the available presentations.

August 27, 2013 – Social & Networking Event

BWA will be meeting at the Boulder Cork for free food, a chance to meet or get reacquainted, festivities, and fun. Space is limited – see event details at http://bwaaugust2013.eventbrite.com.

April 20, 2013 – Graphics Workshop For Writers

TIFF or JPEG? 72 dpi or 300 dpi? CMYK vs. RGB? If this sounds like alphabet soup to you, then we invite you to spend an afternoon learning the graphic design basics every writer should know!

Three established Colorado designers will share their expertise and answer your burning questions about graphics. There are three sessions that build upon each other:

Session 1: The Basics

Betty Taylor of Betty Taylor Design will demystify file type and color mode acronyms prevalent in the graphic design world: PNG, TIFF, GIF, JPEG, EPS, DPI, CMYK, RGB, etc. In addition, she will discuss image sourcing, copyright law, and image library best practices.

Session 2: Data Visualization with Infographics

Although writers may not like to admit it, sometimes a picture is indeed worth 1000 words…or more. Ann Karpinski is an information graphics junkie. She will help you learn how to use graphics to understand data and convey complex subject matter better than words alone. With a hands-on exercise, you will begin thinking visually so you can create simple graphics to enhance the words you write.

Session 3: Mechanics of Image Production

Michael Hamers of Lightspeed Design and Branding Group will then take all that you learned from Betty and Ann and make it come alive. Mike will cover the different types of graphics software available and show you how to work with graphics, including resizing, cropping, color correction, and file format conversion.

Program Details

When: Saturday, April 20, 2013
1:00 to 5:00 p.m.

Boulder Public Library: Meadows Branch (located behind Safeway)
4800 Baseline Rd , Boulder, CO 80303 See map.

All BWA events are free and open to the public, unless otherwise noted.

About the Speakers

Betty Taylor, detail-obsessed graphic designer, has been putting together pictures and words to communicate messages for more than 15 years. She owns Betty Taylor Design and works with clients on everything from food packaging to long document layout. Betty also trains beginners and experts in Adobe InDesign. You can see her work at www.bettytaylordesign.com.

Ann Karpinski is a journalist and copywriter that fell into graphic design 10 years ago. She worked eight years for the nonprofit Environmental Defense Fund as a publications manager and graphic designer. It was during this time that she became fascinated with information graphics as a means to explain complex environmental concepts in simple ways. Ann is an alumnus of the famous one-day course taught by Edward Tufte, who is widely regarded as a pioneer in the field of data visualization. Visit her website at www.annkarpinski.com.

Michael Hamers is a recognized brand consultant, graphic designer, product illustrator, and visual problem solver. He’s worked for Harley-Davidson and Ball Aerospace, illustrated for Wired Magazine, has design work in The Little Book of Layouts: Good Designs and Why They Work, and has won dozens of awards for his logos and packaging. Mike has owned Lightspeed Design and Branding Group for the past 20 years. You can view his portfolio at www.LightspeedCA.net.

Visit our Meeting Notes page for PDFs of the available presentations.

February 26, 2013 – Program: Search Engine Optimization (SEO) for Writers

Educational program on Search Engine Optimization (SEO) for Writers, presented by Marcus Jeffery, owner of Denver Web Success. Due to construction at the main Boulder Public Library, in 2013 BWA will be meeting at the George Reynolds Branch, 3595 Table Mesa Drive, Boulder, CO 80305.

You’d be hard-pressed to avoid the term Search Engine Optimization in today’s online marketing. It has become a critical component of business on the Web. But how does SEO work and what do writers need to know about it? The February 26th BWA program will tackle this complex subject specifically from the writer’s perspective.

This program is for anyone involved with blogs, blog commenting, articles, press releases, and other writer-centric tasks, as well as Web developers.

The February 26, 2013 program on SEO will cover topics like:

  • How Search Engines Work – Search engines assess 200+ ranking factors, including on-page SEO, on-site SEO, and off-site SEM (Search Engine Marketing). Learn what search engines look for, and why.
  • How to Build a Successful Website – Once you understand how a search engine works, you can apply this knowledge to a tried-and-true process for building a Website that gets results.
  • Alternatives to SEO – If goals cannot be reached with standard SEO techniques, there are alternatives, including pay-per-click, social media, affiliate schemes, etc
  • Do You Need a Website? – The answer may be no. Learn how to assess the online market demand and the strength of your competitors to determine the most profitable way to succeed.

View a PDF of the presentation.

October 2, 2012 – Program: Creating, Marketing, and Distributing eBooks

With the traditional book publishing in flux and eBooks becoming more popular, authors have increasingly taken the publishing process into their own hands. The October 2012 BWA program will provide information on the entire process of self-publishing eBooks – from production, using common software tools, to marketing and distribution. Two speakers, Dan Logan, who is a product manager at Quark Software Inc., and David Dvorkin, self-published author and owner of an eBooks self-publishing business, will address these topics.

Dan Logan, QuarkXPress product manager at Quark Software Inc. in Denver, CO, will discuss the technology side of creating eBooks. As authors have – or will – discover, there are many differences between creating an eBook and creating a book for print. Dan will cover the criteria authors should consider as they approach laying out an eBook, as well as provide a brief overview of the types of solutions that exist. In a step-by-step demonstration, Dan will also show authors how to use the Reflow View in QuarkXPress 9 to produce eBooks for ePUB (Apple iBooks, Nook) and the Kindle. Whether starting from scratch or from content laid out for print, authors will leave with an understanding of how they can approach creating their eBooks.

David Dvorkin will talk about the online publishing platforms he uses to publish his books as print and e-book editions, including those platforms’ requirements. He will also discuss marketing and cover design.

Attend this program for a quick overview of what you need to know about self-publishing eBooks. All BWA presentations are free and open to the public, unless otherwise noted.

About the Speakers

A designer by training and a technologist by experience, Dan Logan combines talents from page layout and design to photography, animation, and interactive authoring. A long-time QuarkXPress Product Manager, Dan has drawn on design experience as a Studio Manager with projects for Wired magazine, Chronicle Books, Toyota, Sony, Samsung, and others to shape multiple releases of QuarkXPress.

Founded in Denver, Colorado, in 1981, Quark Software, Inc. is a leading provider of publishing software and solutions.

David Dvorkin is the author of 23 published books, both fiction and non-fiction, plus a number of short stories and essays. Until recently, all of David’s works were published by large, traditional publishing houses. For the last two years, he has been publishing his books himself, in both e-book and print formats. He is now a strong advocate of self-publishing. A full-time writer, David and his wife, Leonore Dvorkin, are the proprietors of a full service self-publishing business that provides editing, cover creation, and technical assistance to other authors. View a PDF of the meeting notes.

August 28, 2012 – Networking Social Event

BWA sponsored a special networking “happy hour” at the Boulder Cork – the delicious appetizers were on us.

April 7, 2012 – Workshop: A Writing Career: Putting Together the Future You Want

The rapidly changing economy demands creativity from communications professionals, whether to gain employment as independent contractors or as W-2 employees. It also provides great opportunity for them to create unique careers. While writers, graphic artists, and other communicators may feel discouraged about the need for their talents, today there is more need than ever for effective communication.

On Saturday, April 7th, 2012, the Boulder Writers Alliance (BWA) invites you to a special workshop: “A Writing Career: Putting Together the Future You Want.” Learn how communications professionals can gain and hold employment, while carving out careers that creatively leverage current market conditions to meet their personal needs.

Four powerful presentations tackle different pieces of today’s employment puzzle. National careers expert and Business Week/Kiplinger/MSN/Huffington Post columnist Liz Ryan (www.asklizryan.com) will give two presentations, “Can I Make It as a Writer?: Finding the Spot Where Your Writing and the Market Intersect” and “The Grovel-Free Job Search.” Bette Frick and Linda Gallagher add valuable presentations on marketing and business.

Session 1: Can I Make It as a Writer?: Finding the Spot Where Your Writing and the Market Intersect

You love to write or edit and you’re good at it – now, how do you make it pay? Liz Ryan will talk about the dramatic changes in the marketplace for content, and how to zero in on the place where the need for content and your writing passion come together. Liz will give advice on landing W-2 writing gigs, freelance assignments, acting as your own publisher, and monetizing your content both on- and off-line.

Session 2: The Grovel-Free Job Search

There’s a lot of dogma that tells us to follow the standard rules when applying for a job, and workplace expert Liz Ryan doesn’t believe a word of it. Come hear Liz describe how to circumvent the dreaded Black Hole, how to brand yourself for your job search, how to reach hiring managers directly – and how to “spin the table” at a job interview, fundamentally changing the conversation with your next manager.

Session 3: Marketing Bingo: How Introverts Can Promote themselves and Their Businesses with Minimal Pain

Bette Frick (www.textdoctor.com), a 22-year-veteran independent editor-writer-teacher, will present “Marketing Bingo: How Introverts can Promote themselves and their Businesses with Minimal Pain.” She will present 25 marketing tactics that can help your visibility as a valuable employee, either inside your company or as a valuable resource/vendor. Play Bingo and think through your own marketing and publicity plan. Increase your business and your own visibility.

Session 4: The Business of Writing

Linda Gallagher (www.techcomplus.com), owner and manager of TechCom Plus with more than 20 years of experience in the technical communication and related fields, will give a presentation on the business of writing. She will address how working as an independent writer is different from working as a W-2 employee and many of the unique issues that independent contractors face. Learn about whether contracting is for you, setting up your business, and finding support when you have no co-workers

All BWA presentations are free and open to the public, unless otherwise noted. Workshop signup is reserved exclusively for current BWA Members until March 15. After that, the remaining seats are available to the public.