BWA Program Meeting Description. Boulder Writers Alliance, Boulder/Denver, Colorado.


	BWA March Events	Search BWA Web Pages

General Meeting

All meetings of Boulder Writers Alliance are free and open to the public.

When:

Tuesday, March 25, 2008
6:00 - 8:30 p.m.

Where:

NCAR (National Center for
Atmospheric Research)
1850 Table Mesa Drive
Boulder, Colorado

Description:

6:00 - 7:00 p.m. Networking & light snacks
7:00 - 8:30 p.m. Business meeting & program

Map to NCAR

Program: "E-mail Marketing Basics: presented by John Arnold

John Arnold is owner of EmailTrainer.com, author of E-Mail Marketing for Dummies, and director of the Local Expert Program for Constant Contact.

Do you use e-mail as a marketing tool? Do you manage corporate e-mail campaigns? If so, you probably find that contacting subscribers on your e-mail list is easy — getting them to pay attention isn't. That is, until you use John Arnold's tips for creating e-mail content that gets your readers' attention. John will give us a concise and comprehensive overview of permission-based e-mail marketing basics that include:

creating strategies and tactics for building a quality e-mail list
getting more e-mail opened and read
getting readers to take action
analyzing click-behavior to improve results

Steering Committee Meeting

BWA governing Steering Committee meets at 6 p.m. at NCAR just before the program meeting. Any BWA member may attend, but to put an item for discussion on the agenda, please contact president @ bwa.org in advance.